Moen | “Raw Truth” (:30 TV Spot)

Concept: When touching the faucet is too risky, Moen’s touchless tech saves the day.

Script

[OPEN ON]
A man in his kitchen, happily seasoning and flipping raw chicken on the counter. He hums joyfully to himself.

VO:
“Some things are better left untouched.”

[He finishes prepping, turns toward the sink and freezes.]
He looks at his hands. They’re slimy, dripping with raw chicken juice.
He looks at the faucet handle. His smile fades. Horror dawns.

[Cue suspenseful, overly dramatic music.]
He raises his hands in the air like a surgeon before an operation.

VO:
“But what about times when you don’t have a choice?”

[Cut to him backing out of the kitchen, hands still raised.]

[Cut again to him running out to the car, music suspense grows.]
He opens doors with his foot.
Presses the car start button with his elbow.
Drives with his feet, chaotic but determined.
Rings his friend’s doorbell with an elbow.

[The door opens. Friend smiles and gestures toward a Moen touchless faucet.]
The man dramatically approaches, waves his hand under the faucet, and the water flows.
He exhales, relieved.

VO:
“Touchless safety is always at home with Moen.”

SUPER:
Some things are better left untouched.